Toni Rose: The Heart and Passion Behind Little Rosie Flower Truck

This week we’re joined by Toni Rose, founder of Little Rosie Flower Truck, a vintage Volkswagen pickup turned mobile flower bar that brings joy, color and connection to events across Southern California. Toni shares her journey from working in higher education to starting her own small business, what it’s like running Little Rosie full-time, and the lessons she’s learned about balance, value and chasing opportunities before you feel ready. We also talk about the beauty of flowers, supporting local female farmers, and creating space for joy in everyday life.

Follow along with Toni and Little Rosie on Instagram at @littlerosieflowertruck.