Avery : Ideas Stick Here - The Story Behind the Label
Every small business begins as a dream—an idea someone cared enough about to turn into reality. These businesses are more than shops; they’re people’s passions, livelihoods, and love stories to their communities. When we choose to shop small, we’re not just purchasing a product, we’re helping to keep those dreams alive.
That’s why we partnered with Avery to feature six inspiring small businesses. Each one is unique, but together they remind us of the power of community and the creativity that comes from following a passion.
Blue Scoop Creamery
A neighborhood ice cream shop where Southern tradition meets inventive flavors, turning every scoop into a moment of comfort, joy, and connection.
Barbershop Club
For Woody, a haircut is more than grooming it’s belonging. His shop is built on confidence, conversation, and community.
Golden Terra
A small-batch, eco-conscious brand specializing in handcrafted soaps, scrubs, and lotions. Each one infused with intention, creativity, and a deep respect for the earth.
Aracheli Studios
Jewelry designed and made by hand, weaving artistry and storytelling into every piece.
Little Rosie Flower Truck
A flower truck that brightens everyday moments, bringing joy, connection, and color one bouquet at a time.
Holy Cocoa
A practice rooted in tradition, Holy Cocoa shares ceremonial cacao as a way to slow down, connect, and create moments of mindfulness. It’s not just about drinking cacao—it’s about honoring ritual, community, and presence.
Together, these six businesses reflect what makes small business so special: creativity, resilience, and the belief that dreams are worth chasing. Supporting them means supporting the people behind them the makers, the dreamers, and the communities they nurture.
We’re grateful to Avery for helping bring these stories to life, and to every small business owner who inspires us to keep dreaming big.
Because when we support small, we don’t just shop we invest in people, passion, and possibility.
This story was created by Making Waves Project to spotlight real people whose creativity, resilience, and purpose inspire us all. By sharing these stories, we aim to honor the journeys behind the work and amplify voices that spark connection and change.
If you or someone you know has a story to share, we’d love to hear from you. And if you’re a brand interested in partnering with us to bring more stories like this to life, please reach out at hello@makingwavesproject.com
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Photography by Robiee Ziegler
Produced by Katie Caro
Post production by Kelly Budish
